Das Spiel deines Lebens

For this prevention campaign, a serious subject was translated into an unexpected format: a game show that reveals how dangerous it can be to feel completely in control on the road. At its heart is the illusion of control. On a bike especially, we often feel too safe, and that's exactly where the risk lies: we overlook the dangers. The campaign makes this psychological effect easy to grasp and shows how quickly self-assurance can turn into danger. On this project, I was involved from the pitch process all the way through to the final development and production. The aim was to bring a complex prevention topic to life in a way that was accessible, entertaining and visually strong, without losing the seriousness of the message. The campaign was awarded Bronze at the Goldbach Crossmedia Award. This project particularly inspires me because it shows that effective communication does not just generate attention, but in the best case also changes behavior and saves lives.