Diagard

For the burglary and fire protection consultancy Diagard, we developed a complete rebranding that repositions the brand and gives it far greater visual impact. The aim was to create a brand identity conveying safety, trust and professionalism, without ever feeling technical or interchangeable. Alongside the new branding, we created a branding campaign that communicates the subject of burglary protection in an emotional, memorable way. At the centre of the conceptual work was the question of how to make a sense of security visible, and how a brand in this field can come across as clearer, more modern and more relevant. On this project, I had the chance to work on the branding, and I also developed the key visuals with the help of AI. The resulting imagery shapes the new, self-assured brand identity as well as the campaign's clear visual character.