IQOS

For IQOS by Philip Morris, I had the chance to work on numerous graphic projects over the course of two years. As an international brand in the cigarette-alternatives space, IQOS sets high standards for consistency, precision and clean execution across a wide range of channels. During this time, I designed countless assets, format adaptations, store signage and digital applications for different platforms. What mattered most was staying true to the brand identity while transferring it efficiently onto various formats and requirements. This period taught me a great deal, because I learned to produce large volumes of assets in a structured, clean and efficient way. Another rewarding challenge was working with the many guidelines, health warnings and disclaimers that always had to be integrated correctly into the design.