Sauber F1 | Hustlin' Harder

On 18 February 2025, London hosted Formula 1's big 75th-anniversary celebration. For the first time, all the F1 teams unveiled their new car designs together, an international moment with huge reach for motorsport. For the KICK Sauber F1 Team, we staged the new C45 in a visually spectacular show. The reveal played out worldwide on screens, in the stream and on TV, and drew an enormous international response in the media. On this project, I was involved in developing the look and in the event planning. We carried the visual identity well beyond that moment, across the whole season, producing all the graphic work for the F1 team throughout. The goal was to create a strong, consistent visual language that carries the energy of Formula 1 and works on an international stage. The Guardian described Sauber's showing with the words: “This was the good stuff.” Seeing my own work presented in a setting like that, watching it spark heated debate on social media, with that international reach and at that pace, was a real highlight.