Stadtchind

Stadtchind began in July 2020 with a first T-shirt, back then still without a name and without any plan to turn it into a clothing brand. From that first print, step by step, a brand grew with its own attitude, its own visual language and a growing community. The name Stadtchind came later, when I started thinking about what defines my designs and which word describes me and my work most honestly. With Stadtchind, I want to create a sense of identification. The designs draw on what connects cities, what it feels like to grow up in them, and the attitude to life that comes out of it. In design terms, Stadtchind moves between classic, understated, cheeky and playful. The brand stands for belonging, urban character and a feeling you carry within you when you've grown up in a city. I'm the founder and driving force behind Stadtchind, and I look after every part of the project myself. From design, production and marketing through to logistics and organisation, this is where I get to live out my creative and entrepreneurial side. That's exactly what makes Stadtchind special to me: it's a project where I can constantly experiment, develop and sharpen my own visual language.