Young Creative ADC | Galaxus

The Young ADC is an annual creative competition in which young advertisers and creatives go head to head across various categories. Each edition is based on a real client brief, to be brought to life creatively within the respective disciplines. In 2026, the brief came from the client Galaxus. The goal was to raise Galaxus's profile in Germany and to position the brand in the public eye as the honest online shop. Together with Michael Winnicki, I took part in the competition and we entered our work in two categories. One idea was awarded Gold in the Cyber category, and the other was shortlisted in the Poster category.